Meet Victoria

Victoria’s family roots in Norwich date back to the 1920’s when her grandparents emigrated from England. Victoria spent the majority of her childhood growing up in Norwich. After leaving for university and exploring life and work in different cities, she never imagined she’d return to the town she grew up in.

But as time passed, something about the quiet charm of her hometown kept calling her back. What started as a simple idea—wanting to create a space that reflected the town’s warmth and spirit—soon blossomed into a dream of opening her own local store.

Now, Victoria is thrilled to have returned to her roots, where she’s built a shop that’s as much about community as it is about the products she offers. Her store is a celebration of local crafts, handmade goods, and the familiar faces that make the town feel like home. With a heart full of nostalgia and a deep appreciation for her hometown, Victoria is proud to give back to the place that helped shape her, creating a space where both locals and visitors can find something special.